We are seeking to expand our expertise with an exciting opportunity for a first-class Head of Acquisition to join our growing Marketing team. Reporting directly to the CMO, you will work closely with the entire Marketing and Product departments, leading a passionate team of experts and driving our user acquisition function - and our partner brands’ B2C revenues - to astronomical new heights.
What you’ll do:
- Work with multiple brands, teams and stakeholders across our business to ensure your consistent and effective acquisition strategy is implemented.
- Accountable for player acquisition strategy and execution across digital channels and partnerships; pertaining to all product verticals, including but not limited to sportsbook, casino, slot games, virtuals and lotto.
- Lead our acquisition team with rigour, passion and inspiration.
- Create and execute key acquisition marketing tactics, work with existing and new partners to generate high growth performance.
- Owe the content and third-party site placement of our brands’ core messaging to new users. Use your experience and flair to deliver exactly what the customer craves.
- Deliver exciting and innovative marketing campaigns and communications to millions of potential customers.
- Monitor the competitive landscape to constantly identify new opportunities and ensure our marketing investments are ahead of the game.
- Represent the company in industry, ensuring your finger is firmly on the pulse of the latest trends and advancements.
- Work closely with the creative team to achieve a vibrant and distinctive visual identity across advertising assets.
Requirements
- Experienced acquisition leader with vast international B2C marketing experience and a passion for driving commercial revenue growth.
- Expert in online user acquisition: At least 5 years’ experience in a senior marketing management role for a successful B2C operator in igaming.
- A black book of readymade contacts when it comes to affiliates and digital media partners.
- Significant experience of digital marketing within the igaming industry.
- An eye for detail, and an analytical and data-driven methodology that stands up to a complex modern marketing mix.
- Commercially astute, with demonstrable negotiation skills and a proven track record of driving value and scale of user acquisition.
- Excellent written and verbal communication skills in English.
Benefits
- Competitive salary and conditions corresponding to the high demands of the position.
- Vibrant modern office space with barista, pool table, table tennis, and down time facilities.
- Regular company social and team building activities.
- Lunch Vouchers.
- Allowance and support in personal and professional growth.
- Pension scheme.
- Private medical and dental insurance.