PR Campaign Specialist
KaFe Rocks, Malta
Job Description
Consumers within the global iGaming industry are inundated with online casinos and sportsbooks to choose from. They often make decisions based on very little information being available; leaving them open to bad user experiences.
At KaFe Rocks, we aim to be THE lighthouse for reputable iGaming - shining a light on the industry and providing our users with valuable products, localized content, and data that will help inform their decisions.
With a set of core values that our Rocketeers live by every day, guiding us further on our journey as one of the leading iGaming affiliates, we really believe we can make a difference to our users’ experiences of this industry.
We are a remote working company, with an HQ based in Malta. We have an entrepreneurial, ambitious, and driven mindset flowing through the company and we will continue to push forward, growing organically within both current and new markets.
Our Offer
We are about to embark on an ambitious new product, never seen before in the iGaming industry when it comes to scope and scale. We plan to use this as the basis of a true transformation of how consumers end up choosing their online casino or sportsbook - and many more types of products and services.
For that purpose, we are searching for a PR Campaign Specialist.
The iGaming niche is a highly competitive one, where only the best teams manage to consistently stay at the top. We are creating one now from scratch: A multidisciplinary, empowered team ideally consisting of some of the best talents worldwide in their fields.
The team will work autonomously within the existing company. Benefitting from the existing culture, knowledge, and financial stability, whilst also getting the chance at having a founder-ish experience together.
We are exclusively looking for high performers passionate about serving users well. Always striving for greatness and looking for ways to innovate and improve. Always striving to make the product better. Always being self-driven and working with trust as a basis.
Responsibilities:
- Conceptualize successful organic link building campaigns, enabling us to get high-quality links we would NOT be able to get without your campaigns (curated reports, influencer campaigns, whatever - only your imagination is the limit)
- Reverse engineer impactful campaigns from competitors or other niches, but ALSO innovate with new tactics and ideas not seen before
- Lead campaign-based multidisciplinary teams with a mixture of in-house and external resources, ensuring that the end-product reaches the highest quality possible in a timely manner
- Facilitate campaign ideations including the Design, Product, Branding, and Content teams
- Create, manage and continuously improve the organic link building roadmap
- Perform, track, and optimize outreach through all channels you can imagine (phone, email, social media, fax whatever is needed to reach the desired outcome)
- Continuously maintain and build strong relationships with external journalists/influencers/platforms
Requirements
You’ll be a great cultural fit if you
- Thrive in an environment defined by ownership, innovation, trust, and a constant strive for greatness
- Enjoy being part of a high-performance, fast-paced team with high expectations and goals
- Prefer to communicate openly and transparently
- Say your opinion even if it means disagreeing with your manager
- Aren’t afraid of giving and receiving direct constructive feedback
- Are comfortable regularly stepping into unknown territories and making the best out of it
- Are not afraid of working empirically - make the most of data by presenting it in a format that users love it
- In general attack your craft with a growth mindset
You bring the right skillset if you.
- Have extensive experience and a successful track record of conducting organic link building campaigns at scale
- Bring strong knowledge of organic link building strategies and digital PR
- Have a firm grasp of SEO and quality content (as it pertains to link building)
- Bring (extensive) experience collaborating with multidisciplinary teams, preferably including Design and Content
- Can handle multiple tasks simultaneously, while meeting deadlines and demonstrating extreme attention to detail
- Have experience with or at least an interest in iGaming
- Are fluent in English, additional languages are an advantage
Benefits
- A shot at being part of an internal founding team for a completely new product with a massive potential
- Working with and learning from some of the top brains in our industry
- Being part of a stable, successful company that truly values its