Brand Operations Manager (Finnish speaking)
ComeOn Group, Malta
Job Description
Join us at ComeOn and be the driving force for our Finnish brands! Working as our Brand Operations Manager, you will be responsible for running the day to day operational activities according to the brand vision and strategy generating growth towards set KPI’s to meet agreed company objectives.
This is an exciting role where you will be involved in all steps from planning and executing campaigns to evaluating them and continuously work on improving in terms of targeting, communication, conversion, offers and more. Reporting to the CRM Manager (XCaliber), you will activate, retain, and reactivate customers in the best possible way, and ensure that the look and tone of voice on site and in customer communication are to the highest standards and always on brand.
You have a passion for the iGaming industry and are into both games, casino and sports. It’s fun overseeing all marketing, advertising and promotional material and activities. Your experience has allowed you to have a great understanding of the market, of how businesses operate internally and you get a buzz from building positive working relationships with multiple teams. You are sociable, fun and comfortable working in a fast-paced team environment!
What will you get up to day-to-day?
- Oversee the planning, execution and delivery of activation, retention amp; reactivation campaigns and communication schedule in order to maximize brand revenues. This covers all campaigns through all targeted marketing channels (primarily email, SMS, onsite, DMs, Telesales amp; mobile push)
- Oversee and ensures that all campaigns and customer communications are according to set brand guidelines.
- Analyse and report the results (delivery, uptake and revenues) of campaigns together with the BI team and actively seeks to optimise and improve based on findings. Frequently testing new offers and campaign ideas and suggesting improvements with the help of the analysts
- Monitor top customer performance amp; high potential customers and keep a steady eye on player behaviour (activity, deposits, offer uptake etc) in order to quickly get numbers on target
- Oversee the running of any loyalty programmes
- Be the go-to person for all Finnish brands within the platform portfolio
- Liaise with central operations (VIP, Payment, Customer Support) around customer activities to ensure 360 degrees’ visibility
- Establish solid communication channels to central operations to inform them about planned campaigns to ensure synergy
- Liaising with Business Development team regarding software bugs, testing new features and requesting further improvements and developments.
- Be the go to person whenever campaigns issues occur
- Responsible for recruitment of new team members
- Responsible for management of Goals amp; Objectives and Performance Reviews
- Owning the management of workflows and procedures in the team and overseeing the implementation of best practice
Here are the Malta peeps you will be working alongside:
Requirements
- Experience in a similar role in Gaming with at least 2 years of relevant marketing experience
- Finnish native speaker with effective communication skills in English (both written and verbal) with the ability to tailor your dialogue and delivery to cater for a variety of audiences
- An analytical mindset with strong organisational skills, excellent time management and experience of balancing multiple projects essential
- Great understanding of a customer’s lifecycle and knowledge in bonuses with the ability to calculate bonus costs
- Detail oriented with the ability to prioritize tasks and manage deadlines for large, multi-phase projects
- Knowledge of casino, sportsbook, and/or lotto and CRM experience essential
Benefits
At ComeOn we put a lot of trust in every individual, we know that if we get the tools and space to do what we do best, we will be both happy and deliver great things. This is why we have some of the greatest minds in the industry working here.
Working hard also means that we need to be able to recharge our batteries once in a while, this is the reason why we want our office atmosphere to be relaxed and cosy, come by and challenge us in a game of ping pong or Fifa and if you're not into that, a studio session at the local gym or a cold drink from the fridge on a Friday late afternoon might be your type of melody.
I’m interested, what do I do next?
Waste no time and send your application expressing your interest and why you want to work for us today by sending your CV and cover letter and applying here below.
Applications might take a few weeks to review so please stay cool. We shall get back to you ;)
Are you curious how we roll here at Come