Head of Digital Marketing
Rhino Entertainment Group, Malta
Job Description
Rhino Entertainment is looking for a highly analytical Head of Digital Marketing to join our expanding performance marketing function and to help lead our paid media function; namely Search, Display and Paid Social. The successful candidate will be responsible for growing brand awareness and acquiring players balancing CPAs with player values in newly regulated and pre-regulated markets. In addition, they’ll support the CRM team with campaigns/promotions that can be promoted via display/social channels to target active, lapsed + dormant players focussed on cost per reactivation and churn rates. We are a very performance-driven organisation and they’ll be expected to provide strategic direction and comfortable working in a fast-moving, start-up environment.
The Head of Digital Marketing will report directly to the Head of Marketing but work closely on a weekly basis with multiple stakeholders including external media agencies, local ‘Country Managers’ and other senior leaders in the business (inc. payments, operations, product etc) to monitor daily performance and provide updates and actionable insights to improve the marketing ROAS.
Key Responsibilities:
- Accountability for a global media budget including bid strategies + tactics to achieve KPIs
- Media plans including channel split + forecasting to acquire customers balancing CPMs + CPAs
- Programmatic Display campaigns to retain, reactivate, upsell amp; cross-sell players between brands
- Monthly reporting with clear, actionable insights to continually optimise ROAS
- Identify new channels, media partners and markets to drive awareness to our brands
- Liaise with Country Managers, Product + Design depts, to align marcomms to proposition
- Conduct competitor research into media strategy to improve/benchmark our offering
- UX/CRO - monitor and provide strategic input into the user journey + testing roadmap
- Ensure creative abides with regulatory and cultural sensitivities to maximise efficiency
Note: The chosen individual has the option to work either in our lively office in Malta (Hybrid) or remotely.
Requirements
Qualities we are looking for:
- Minimum of 5 years of experience in digital marketing, either with clients or agencies
- Having experience in the iGaming industry or working with online casino platforms is a definite plus
- Expertise in collaborating with and managing external media agencies to establish marketing Key Performance Indicators (KPIs)
- Exceptional skills in analysing numerical data, extracting actionable insights, and creating comprehensive reports
- Highly proficient in using Google Analytics, Paid Search, Programmatic (Display), and Paid Social media
- In-depth knowledge of the latest digital marketing capabilities such as Marketing Technology (MarTech), attribution models, and Pay-Per-Click (PTC) advertising
- Willingness to travel for meetings with key media partners, agencies, and participation in global events
Benefits
Working for Rhino includes plenty of perks.
What we offer:
- Competitive salary based on your knowledge amp; experience
- Quarterly performance bonus split on personal objectives and company performance
- 500 Yearly Wellness amp; Mindfulness allowance to support an active lifestyle
- Flexibility amp; a work-life blend through our Hybrid Working environment
- Work from anywhere with our 30 days overseas working
- Diverse, dynamic, fun environment with happy and helpful colleagues
- Learning amp; Development opportunities to invest in your personal development
- Fresh fruit, healthy snacks amp; food are available at the office everyday - and of course, good tea amp; coffee
- Free parking, table tennis, lounge area, plenty of meeting rooms and sea views at our ergonomic office
- Regular social events to strengthen long lasting relationships
- Enjoy a Me Day on your birthday
- Paid time off, including extra days for special life events
- AXA Private Hospital amp; Dental Insurance Coverage
- Form an active part of our talent acquisition, with our Referral Bonus
- And to top it off, a great culture!
Join us at Rhino Entertainment and unleash your full potential in a vibrant and rewarding career!
Our Story
Rhino Entertainment Group is a fast-growing online gaming operator that was founded in 2020. Winner of the EGR Rising Operator of the Year Award 2023 and iGaming Idol Employer of The Year Award 2023, the company has a multi-brand strategy and currently operates five brands: Casino Days, Buusti Kasino, Big Baazi, Big Boost and Lucky Spins. Rhino gr